Three underserved students discover their talents and calling through a local after-school and summer camp program.

A parent of a son with special needs enrolls him in a new school for unique learners and becomes its volunteer leader.

A young girl with a unique genetic disorder overcomes severe complications through an experimental new treatment.

These are just a few examples of stories that can help your non-profit to stir the hearts and minds of existing and prospective supporters.

While statistics can be extremely effective in conveying successful outcomes, human stories can give a face and name to your mission’s organization, pull on their heartstrings by showing them – instead of telling them – why something is important.
Research shoes the tremendous ways our brains connect to storytelling:

  • Stories are remembered 22x more easily than data, facts, and statistics (Forbes Magazine)
  • Our neural activity increases 5X when listening to a story (Alsina Publishing)
  • Storytelling engages our sensory cortex in the brain, allowing the listener to feel, hear, taste, and even smell the story (Alsina Publishing).

Whether it’s a one-on-one presentation, an intimate parlor meeting or a major fundraising event, there are countless venues and vehicles to roll out your great stories.

Here are just a few videos that the Non-Profit Team has produced to pull the heartstrings of donors and prospects:

MILAGRO CENTER – General Case for Giving with 3 Vignettes – This piece begins with the back story of the after-school and summer camp program and concludes with three student success stories.

POTENTIA ACADEMY – Parent Testimonial – Patrick J. “Pat” Rooney Jr. is not only the Board Chair of this school for special learners; he is also parent of one if its very first students.

INFORM NETWORK – New Treatment Success Story – A national organization focused on a rare genetic disorder developed and posted three “Stories of Hope,” one highlighting a patient who overcame debilitating symptoms by undergoing a breakthrough treatment involving a newly approved drug.

We hope you were moved by these videos. Next week, we will focus on the key steps to great storytelling.

In the meantime, if you’re ready to explore this important “art of the heart,” contact Andy Rose, Chief Choreographer, at or call (561) 945-9356.