The impact of digital devices on user attention spans has been nothing less than transformational. Studies show the average attention span of a human is now only 8.25 seconds, which is less than the 9-second attention span of a goldfish.

So when it comes to marketing and fundraising messaging, LESS IS MORE!

Here are five types of written elements for which you need to pack a punch with your prose. And we will keep it brief!

1.  Headlines – The shorter and bolder the headline, the more likely you won’t trip up your reader. Think bumper stickers!

2.  Social Posts – Make the graphic or video the star of the show and the copy the supporting actor.

3.  Digital Ads – Align your text in the headline with industry-related keywords that users may be searching for.

4. Taglines – Three to five words will work best next to your logo or on signage and promotional materials.

5.  Calls-to-Action – Make it concise and to the point: “Make a Major Impact,” “Start your Sponsor Benefits Today” or simply “Sign Up Now!”

There will be times when “more” is more when you’re writing blogs and website copy, particularly for search engine optimization (SEO), but it’s still important to keep the copy concise.

So remember… you’ve got 8.25 seconds. Keep it short, sweet and snack-sized!

Contact Andy at or (561) 945-9356, and let us help take your Non-Profit to the next level!